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Guerilla trading strategy
sensory identities of the customer/consumer enhancing personal experience with the brand and building good reputation. 35 There are enterprises that disseminate passes or tickets to different events. Road shows This form of mobile presentation is based on the development of means of transport: Taxi, bike, Segway, etc. And if posted on social media, the campaign visibility will spread online. Repetition is related to the unconscious part of the mind. Alluring Ads Entice You to Travel". This is an excellent way to become visible in your community and to make contacts with prospective customers and word-of-mouth referral sources. Like guerrilla marketing, street marketing has the characteristic of being unconventional. The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians.
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The idea is to create a micro-universe in order to promote a new product or service. Cokes goal to inspire consumers through small, surprise moments of happiness said Paul Iannacchino., Creative Director, Definition. The advantages and disadvantages of this form of guerrilla marketing must be carefully considered before proceeding to avoid unwanted expenses. It consisted of a man dressed like a prince who was walking among the crowd looking for his real love. 9 It is typically seen at major events where rivals of official sponsors use creative and sometimes covert tactics to build an association with the event and increase awareness for their brands. Misinterpretation by the targeted audience of the message intended to be promoted is a risk.